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Latest News

New activities, marketing updates, industry insights and business opportunities from Visit North Yorkshire.

Maximising on event opportunities

Maximising on event opportunities

North Yorkshire has a packed calendar of events that take place throughout the year. From internationally renowned festivals focused on literature, live music and art to foodie events celebrating local produce to...

Time To Get Away Campaign – Autumn/Winter 2024/25

Time To Get Away Campaign – Autumn/Winter 2024/25

As the summer holidays drew to a close at the end of August 2024, we launched our ‘Time to Get Away’ campaign which ran throughout the autumn and winter season. This campaign was designed to promote North Yorkshire as a...

North Yorkshire Notes from our Head of Tourism

North Yorkshire Notes from our Head of Tourism

One month in - Reflections from across North Yorkshire It’s been a full and encouraging first month as Head of Visit North Yorkshire — and I’m more certain than ever that this is a place where tourism truly matters.  The...

New Visit North Yorkshire Website

New Visit North Yorkshire Website

The new Visit North Yorkshire website has now gone live replacing our interim website and each of our legacy websites. The site has launched with a selection of features, and new functionality will be added over the coming...

Drop In and See Us

Drop In and See Us

Drop-In Sessions and Networking Opportunities  Visit North Yorkshire is hosting a series of networking events and drop-in sessions throughout the year. These events will allow tourism businesses to meet the Visit North...

New Head of Tourism for Visit North Yorkshire

New Head of Tourism for Visit North Yorkshire

Tony Watson joins North Yorkshire Council as Head of Tourism at the end of March 2025 to head up the Visit North Yorkshire team. Here’s a welcome from Tony: I wanted to take the opportunity to say hello before starting my...

Whitby Restaurant Week debuts with great success

Whitby Restaurant Week debuts with great success

Following the success of similar events in Harrogate and Selby, Whitby Restaurant Week provided the perfect opportunity for restaurants, cafés, tearooms, and bars across Whitby to attract residents and visitors to dine...

Upcoming North Yorkshire Literature Exchange Events

Upcoming North Yorkshire Literature Exchange Events

North Yorkshire accommodation providers are invited to attend two upcoming literature exchange events at Newby Hall, Ripon and Eden Camp Modern History Museum, Malton. These events allow B&Bs and hotel owners to collect...

Sustainability Spotlight: SEA LIFE Scarborough

Sustainability Spotlight: SEA LIFE Scarborough

Sustainability is one of the guiding principles embedded throughout the North Yorkshire Destination Management Plan (DMP). Our partners are already leading the way with some impressive projects and initiatives, so we are...

Taking North Yorkshire to The Netherlands

Taking North Yorkshire to The Netherlands

This January 2025 saw the Visit North Yorkshire team attend the Vakantiebeurs Conference in Utrecht, the Netherlands alongside stand partners Make it York, the North York Moors National Park, and Castle Howard....

Visit North Yorkshire’s first Christmas campaign

Visit North Yorkshire’s first Christmas campaign

2024 saw the launch of our first county-wide destination festive marketing campaign, ‘Christmas in North Yorkshire’. Running from September to December 2024, the objective of the campaign was to raise the profile of North...

Twenty-Four great things we did in 2024

Twenty-Four great things we did in 2024

2024 was certainly a busy year for Visit North Yorkshire. Over the last 12-months we have achieved some great things, delivered successful projects and campaigns and hit significant milestones in the development of the new...

Successful first campaign as Visit North Yorkshire

Successful first campaign as Visit North Yorkshire

We have recently completed our first county-wide destination marketing campaign, ‘Find Your Escape’ Running from Spring to October 2024, the objective of the campaign was to raise the profile of North Yorkshire as a ‘rural...

Visit North Yorkshire celebrates official launch

Visit North Yorkshire celebrates official launch

On Monday 21 October, we officially launched as Visit North Yorkshire, the new destination management and marketing organisation, which is part of North Yorkshire Council. Although work has already been delivered using this...