Restaurant Weeks provide a new opportunity for restaurants, cafes and bars across North Yorkshire to attract residents and visitors to try out somewhere new to eat, at an affordable price.

The Restaurant Week format is a popular and effective way of driving new footfall to businesses. Towns and cities across the UK including Leeds and York, host restaurant weeks that have shown increased participation year-on-year.

The objectives of a Restaurant Week are:

• Attract new customers to your business
• Boost awareness of your food and drink offer
• Create regular repeat customers for your business

How It Works

Set Price Points

Participating businesses commit to provide special set price menus throughout the week at fixed price points for example – £10, £15, £20, £25, £30 or £35.

The set menu format is the most effective way of presenting your offer e.g. two courses for £15; two mains and two drinks for £20 – however that works for your business.

Learning from Successful Restaurant Weeks

Customer feedback shows that the best performing offers are:

• Clear and easy to understand
• Perceived to be good value/high quality
• Experience at the venue matches their expectations
• Not too many restrictive terms and conditions
• Unique to Restaurant Week

Eligibility Criteria 

• All businesses listed on the Visit North Yorkshire website are eligible to participate in Restaurant Week. 

• We partner with a local radio station for each Restaurant Week to host the offers. Businesses can submit offers by a Google Form which becomes available a few weeks prior to the start of each Restaurant Week.  

• Visit North Yorkshire will use submitted information to promote your business, and submit this to the radio station, where the offer is available for customers to download.  To get the most from our promotion make sure you have a listing on visitnorthyorkshire.com. 

Helmsley & the Howardian Hills Restaurant Week 

The second Helmsley and the Howardian Hills Restaurant Week will take place from 22 - 28 February 2027, following their award as Most Exciting Food Destination in the Good Food Guide 2024.  It will focus on food producers who work with local farmers to create delicious locally sourced dishes. 

Helmsley restaurant week will be delivered in conjunction with the Howardian Hills National Landscape, North York Moors National Park, and North Yorkshire Council.

More information and details on how to sign up will be released soon.