North Yorkshire's Destination Management Organisation
Established in April 2023, following local government reorganisation, Visit North Yorkshire is the destination management and marketing organisation within North Yorkshire Council and a VisitEngland accredited Local Visitor Economy Partnership (LVEP) with Make it York, York & North Yorkshire Combined Authority and City of York Council.
The role of Visit North Yorkshire is to work in partnership with the tourism industry to deliver North Yorkshire’s 10-year Destination Management Plan (DMP) to support the sustainable growth of the county’s £4billion visitor economy.
Working to improve Tourism for the county
As North Yorkshire Council's tourism service, Visit North Yorkshire works to grow and support the visitor economy. From developing a deeper understanding of the tourism sector and attracting business events, to enhancing the visitor experience and promoting North Yorkshire on a national and international stage.
As well as our marketing activity to promote North Yorkshire directly to prospective visitors, our work also includes:
- Convention Bureau – Meet North Yorkshire
- Place development
- Data and research – including STEAM & T-Stats
- Travel Trade
- Accessible Tourism
- Town centre promotional opportunities
- Filming requests across North Yorkshire
- Skills, training and development
