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Latest News

New activities, marketing updates, industry insights and business opportunities from Visit North Yorkshire.

New Tourism Advisory Group meets for first time

New Tourism Advisory Group meets for first time

Thursday, 6th November 2025, saw the first meeting of the newly formed Visit North Yorkshire Advisory Group. The group, which is made up of some of North Yorkshire’s leading tourism representatives, will support the...

Celebrating Hospitality Apprenticeships Week

Celebrating Hospitality Apprenticeships Week

Visit North Yorkshire is proud to support Hospitality Apprenticeships Week 2025 (29 September - 5 October 2025), a national campaign spotlighting the people who power the industry. Hospitality is one of the UK’s...

Marketing campaigns update – Autumn 2025

Marketing campaigns update – Autumn 2025

As the summer season draws to a close, the destination marketing team have been reflecting on a busy year so far. Below you can find the initial 2025 campaign results, which we shared with our partners at the Visit North...

Successful campaign takes North Yorkshire to London

Successful campaign takes North Yorkshire to London

Following the launch of the new Visit North Yorkshire website, the destination marketing team launched a new marketing campaign, “There’s more to North Yorkshire”. The campaign was funded by the UK Shared Prosperity Funding...

Funded Food Hygiene and Safety training

Funded Food Hygiene and Safety training

Boost your team's knowledge Visit North Yorkshire have joined forces with the York and North Yorkshire Growth Hub and City of York Council to support hospitality businesses from across the area to benefit from fully funded...

North Yorkshire Notes from our Head of Tourism

North Yorkshire Notes from our Head of Tourism

Continuing the Journey – Listening, Connecting and Looking Ahead Another month in, and the pace has not slowed. It’s been fantastic to meet even more of the people and partners who make tourism in North Yorkshire such a...

Maximising on event opportunities

Maximising on event opportunities

North Yorkshire has a packed calendar of events that take place throughout the year. From internationally renowned festivals focused on literature, live music and art to foodie events celebrating local produce to...

Time To Get Away Campaign – Autumn/Winter 2024/25

Time To Get Away Campaign – Autumn/Winter 2024/25

As the summer holidays drew to a close at the end of August 2024, we launched our ‘Time to Get Away’ campaign which ran throughout the autumn and winter season. This campaign was designed to promote North Yorkshire as a...

North Yorkshire Notes from our Head of Tourism

North Yorkshire Notes from our Head of Tourism

One month in - Reflections from across North Yorkshire It’s been a full and encouraging first month as Head of Visit North Yorkshire — and I’m more certain than ever that this is a place where tourism truly matters.  The...

New Visit North Yorkshire Website

New Visit North Yorkshire Website

The new Visit North Yorkshire website has now gone live replacing our interim website and each of our legacy websites. The site has launched with a selection of features, and new functionality will be added over the coming...