Social media is one of the most effective ways to inspire people to visit North Yorkshire. Across our channels, we have:
- built an engaged community of more than 60,000 followers since March 2025. Between Jan and Sept 2026 (time of writing)
- generated almost 7 million impressions,
- reached over 2 million people
- Received more than 173,000 interactions through likes, comments, shares and saves.
Our posts regularly achieve thousands of views, helping to put businesses like yours in front of large audiences actively looking for inspiration for days out, short breaks and longer stays.
Content themes
As the official destination account for North Yorkshire, we showcase the very best of the county, encouraging visitors to discover not only our well-known destinations but also lesser-known places to add to their travel list.
Our social media team build content around:
- seasonal inspiration
- events
- school holiday ideas
- key themes like food and drink, heritage, the great outdoors
- reactive news opportunities
- wider marketing campaign content and activity.
This creates year-round opportunities to showcase different partners to audiences who are looking for new ideas, but are all at different points at planning their trip to North Yorkshire.
Influencer engagement
We work with influencers to produce high-quality, engaging content, introducing partners to new audiences through authentic recommendations from trusted creators. This helps extend visibility beyond our own channels and reach potential visitors who may not be following Visit North Yorkshire.
In addition, we support selected campaigns with paid social advertising, extending our reach beyond our existing followers and targeting new audiences in key markets.
How to get featured?
As a Visit North Yorkshire partner, you'll have the opportunity to be considered for relevant social media features, campaigns and influencer visits.
To help us discover and share your content, make sure you follow our social channels, tag us in your posts and keep us updated with any news, events or experiences you'd like us to know about.
While we can't guarantee coverage, we'll incorporate partner content wherever it aligns with our content themes and campaign activity.