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Latest News

New activities, marketing updates, industry insights and business opportunities from Visit North Yorkshire.

Celebrating Hospitality Apprenticeships Week

Celebrating Hospitality Apprenticeships Week

Visit North Yorkshire is proud to support Hospitality Apprenticeships Week 2025 (29 September - 5 October 2025), a national campaign spotlighting the people who power the industry. Hospitality is one of the UK’s fastest-growing sectors, with around a quarter of all...

Marketing campaigns update – Autumn 2025

Marketing campaigns update – Autumn 2025

As the summer season draws to a close, the destination marketing team have been reflecting on a busy year so far. Below you can find the initial 2025 campaign results, which we shared with our partners at the Visit North Yorkshire Attractions Forum at the Harrogate...

Successful campaign takes North Yorkshire to London

Successful campaign takes North Yorkshire to London

Following the launch of the new Visit North Yorkshire website, the destination marketing team launched a new marketing campaign, “There’s more to North Yorkshire”. The campaign was funded by the UK Shared Prosperity Funding (UKSPF). Running from June to August 2025,...

Funded Food Hygiene and Safety training

Funded Food Hygiene and Safety training

Boost your team's knowledge Visit North Yorkshire have joined forces with the York and North Yorkshire Growth Hub and City of York Council to support hospitality businesses from across the area to benefit from fully funded Food Hygiene and Safety Level 2 training and...

Iconic ship to bring a boost to Scarborough’s visitor economy

Iconic ship to bring a boost to Scarborough’s visitor economy

Scarborough is set for a historic spectacle this summer, as a stunning replica of the 16th-century Spanish galleon, Nao Victoria, docks in Scarborough harbour this summer.  The full-scale replica of the first ship to circumnavigate the globe over 500 years ago will be...

North Yorkshire Notes from our Head of Tourism

North Yorkshire Notes from our Head of Tourism

Continuing the Journey – Listening, Connecting and Looking Ahead Another month in, and the pace has not slowed. It’s been fantastic to meet even more of the people and partners who make tourism in North Yorkshire such a vital part of our economy and identity. This...

Maximising on event opportunities

Maximising on event opportunities

North Yorkshire has a packed calendar of events that take place throughout the year. From internationally renowned festivals focused on literature, live music and art to foodie events celebrating local produce to agricultural shows that honour the tradition of our...

Visit North Yorkshire joins first North Yorkshire Business Week

Visit North Yorkshire joins first North Yorkshire Business Week

Tourism is set to be a focus of the first North Yorkshire Business Week this June. The week, which runs from 16 to 20 June celebrates the county’s diverse and innovative businesses with a week filled with opportunities for businesses to share best practice and learn...

Time To Get Away Campaign – Autumn/Winter 2024/25

Time To Get Away Campaign – Autumn/Winter 2024/25

As the summer holidays drew to a close at the end of August 2024, we launched our ‘Time to Get Away’ campaign which ran throughout the autumn and winter season. This campaign was designed to promote North Yorkshire as a visitor destination during the shoulder and...

North Yorkshire Notes from our Head of Tourism

North Yorkshire Notes from our Head of Tourism

One month in - Reflections from across North Yorkshire It’s been a full and encouraging first month as Head of Visit North Yorkshire — and I’m more certain than ever that this is a place where tourism truly matters.  The breadth and depth of what we offer is...

Selby Area Residents’ Festival 2025

Selby Area Residents’ Festival 2025

Be a tourist at home for the weekend  The Residents’ Festival returned for its fifth-year on 5th - 6th April, offering locals and visitors an opportunity to rediscover the hidden gems of the Selby area. The event celebrated community pride through exclusive discounts,...

New Visit North Yorkshire Website

New Visit North Yorkshire Website

The new Visit North Yorkshire website has now gone live replacing our interim website and each of our legacy websites. The site has launched with a selection of features, and new functionality will be added over the coming months. We would encourage businesses who...

Drop In and See Us

Drop In and See Us

Drop-In Sessions and Networking Opportunities  Visit North Yorkshire is hosting a series of networking events and drop-in sessions throughout the year. These events will allow tourism businesses to meet the Visit North Yorkshire team, find out about partnership...