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North Yorkshire tourism businesses are being invited to share their views on the proposed introduction of an overnight visitor levy.  Following the government’s announcement that regional mayors could be given powers to introduce local visitor levies in England, North...

As we wrap up 2025, it’s time to turn our attention to what’s next. 2026 is full of more exciting opportunities, events and developments to watch out for, so read on, mark your diaries and make the most of what’s coming.  1. 2026 Marketing campaigns 2026 will be...

Tourism and hospitality businesses across North Yorkshire are invited to join a new series of free marketing workshops tailored specifically to the region. The sessions will share practical, powerful marketing techniques to help businesses make the most of emerging...

2025 has been another busy year for Visit North Yorkshire, focused on growth, collaboration, and exciting new initiatives to strengthen the county’s visitor economy. From welcoming our new Head of Tourism, Tony Watson, to the establishment of two important...

All aboard for our first Tourism on Track event on 19 March 2026. Taking place at the historic Bolton Abbey Station on the Embsay and Bolton Abbey Steam Railway, during English Tourism Week (13 – 22 March), the event invites attractions, accommodation providers, and...

Together with the Hospitality Junior Board CIC and our Local Visitor Economy Partnership (LVEP) partners Make it York, City of York Council and the York & North Yorkshire Combined Authority, we are delighted to support Hospitality: The Leaders of Tomorrow, a brand...

Ahead of our first Visit North Yorkshire Advisory Group meeting held in early November, we invited 27 representatives from across the region to share their perspectives on their local areas, their businesses, and their sectors. This pre-meeting survey provided a...

Following the launch of the new Visit North Yorkshire website, the destination marketing team introduced our hero campaign for 2025, “Find Your Escape”, building on the success of the 2024 campaign while broadening both its themes and target audience. Running from...

Throughout this year, we have been working in partnership with bus operator Transdev to champion sustainable travel across North Yorkshire.   With sustainability a key principle of our 10-year Destination Management Plan for North Yorkshire, the collaboration was the...

Thursday, 6th November 2025, saw the first meeting of the newly formed Visit North Yorkshire Advisory Group. The group, which is made up of some of North Yorkshire’s leading tourism representatives, will support the development and delivery of North Yorkshire’s...

This October saw the return of Restaurant Week in Harrogate, Selby, Tadcaster and Sherburn-in-Elmet.    Eateries in both areas offered set price menus throughout the week at one of five fixed price points – £10, £15, £20, £25 or £30. The event was free for businesses...

Visit North Yorkshire is proud to support Hospitality Apprenticeships Week 2025 (29 September - 5 October 2025), a national campaign spotlighting the people who power the industry. Hospitality is one of the UK’s fastest-growing sectors, with around a quarter of all...

The newly formed York and North Yorkshire Local Visitor Economy Partnership (LVEP) Board met for the first time on Tuesday, 23 September, marking a major milestone in the region’s ambition to grow and support its visitor economy.  The board, chaired by the Mayor of...

As the summer season draws to a close, the destination marketing team have been reflecting on a busy year so far. Below you can find the initial 2025 campaign results, which we shared with our partners at the Visit North Yorkshire Attractions Forum at the Harrogate...

Following the launch of the new Visit North Yorkshire website, the destination marketing team launched a new marketing campaign, “There’s more to North Yorkshire”. The campaign was funded by the UK Shared Prosperity Funding (UKSPF). Running from June to August 2025,...