Unlocking the power of destination data
Visit North Yorkshire has partnered with T-Stats Solutions, the UK’s leading tourism data platform provider, to deliver a clear, real-time view of visitor behaviour.
T-Stats have been working with Visit York for over 10 years and have created a platform rich in valuable data for benchmarking destination performance. As part of the York and North Yorkshire Local Visitor Economy Partnership (LVEP) the geography of the system will be enhanced to support the whole region. Below you’ll find out more about what T-Stats does, why it matters for your business, and how you can get involved.
What is T-Stats?
T-Stats is a platform that pulls together data from ticketing systems, accommodation bookings, footfall sensors, events, weather feeds, and much more and turns it into easy-to-read dashboards. Think of it as a “mission control” for visitor intelligence – no spreadsheets, no number-crunching, just insights you can act on.
- Real-time dashboards for attraction visits, accommodation occupancy, footfall, dwell time and more
- Benchmarking tools to see how your performance stacks up against similar businesses
- Cross-tracking to understand the cause and effect of different data-sets on one another
- Integrated Events Calendar that helps the user understand the drivers for peaks and dips in performance measurements
Learn more: visit the T-Stats tourism data platform for a full feature tour. ( T-Stats tourism data platform)
Why it matters for local tourism businesses:
- Understand performance trends: was it a bad month for your business, or your destination? Use the platform to get a better understanding of destination performance and where you fit in the picture.
- Recognise key events: learn how destination events impact visitor numbers and plan your business accordingly.
- Work together: by anonymously sharing our data we can all become better informed about the factors impacting tourism and work together to mitigate them.
Three ways to get involved
- Share your data (takes minutes!): the more businesses that contribute, the richer and more accurate the insights for everyone. Only you can see your business data and every user has a unique login, so rest-assured confidentiality is maintained.
- Access your dashboard – once connected, you’ll receive personal login details to explore trends, download charts and enhance your understanding of destination data.
- Join a future onboarding webinar – a walk-through will cover setting-up your profile, data-analysis, benchmarking and a live Q&A with the T-Stats team.
What does it cost?
As members of Visit North Yorkshire, there is no subscription fee for participating businesses. All we ask is that you share anonymised data so we can build a complete picture of the destination.
Next steps
- Register your interest by emailing us
- We’ll send a short onboarding pack and an invitation to a future webinar.
- Connect your data and start turning insights into bookings!
We look forward to welcoming you aboard.