In the ever-changing digital landscape it is important to keep your business presence up to date, but when things change as fast as they have in the last couple of years, it can be overwhelming.
That’s why we work to make it easy, accessible and effective.
With our website partners Destination Core we have introduced several new features that make our website more effective in the modern search landscape, and improved other features you might not have been aware of.
Right listing, right Schema
Schema, very simply, means how we ‘mark up’ information on our website, both how it appears on the site and how we present it to digital services. Historically this has been search engines, but now it increasingly includes AI services such as ChatGPT and Google’s AI Search & Gemini.
Visit North Yorkshire ensures business listings and events are clearly identified. But within businesses we specifically define Accommodation and Food & Drink business as a separate business type with a specific set of data fields. We package our information, and your business information, specifically to enhance how AI and search engines receive and process it.
These listings also have some specific information fields unique to their listing type.
Answering how people search in 2026
Two things have changed in search habits over recent years. They are not new changes but they have accelerated.
No click behaviour
We have all noticed how search engines like Google, Bing and others bring information together so simple queries can be answered onscreen, with no further click or tap needed by the user to access the answer to their query. By using the correct schema and adding detail to our listings, visitnorthyorkshire.com has become a trusted source for compiling these features. We are putting the information from our site directly in front of users’ eyes
Answering the right questions
Users increasingly use search engines and AI tools as they would talk to a person, by asking questions.
As well as reflecting this in how we create our editorial content, we have recently introduced FAQs to listings where you can directly answer the top questions you know people have about your business.
FAQs have been marked up to feed into search engines and AI, so your answers can reach people across as range of online tools.
We will be inviting you to provide the information for these features when we next contact you about your listing, but if you can’t wait please go to our listing update page and download an update form today.
