Events give people a reason to visit a destination now, rather than thinking they’ll visit sometime in the future, and an event gives a focus to their trip. Alongside showcasing the range of events in North Yorkshire, it’s our job to encourage event goers to stay longer and explore whilst they are here.
This year, we are working closely with two of North Yorkshire’s large events to do just that.
For 2025, we have formed a partnership with the organisers of the event, the Yorkshire Agricultural Society, to promote the “stay longer, explore more” message to showgoers. The pre-event marketing activity includes a banner advert included in all ticket confirmation emails, an advert listing on the Where to Stay webpage, a sponsored social media post, a banner in three Great Yorkshire Show emails, and a sponsored Where to Stay email to the Great Yorkshire Show database. At the event, we will have two gate banners where there is high footfall into the showground, encouraging visitors to explore more of North Yorkshire during their stay.
Similarly, we are working collaboratively with the organisers of the Long Course Weekend, as the Yorkshire event returns to Masham for its second year in August 2025. The multi-sport festival invites athletes to take on running, cycling and swimming routes across the weekend. We are working with the team to encourage participants and their supporters to enjoy more of what Masham and surrounding areas have to offer. We are curating content on the visit North Yorkshire website about Long Course Weekend, Masham including accommodation, food and drink, attractions, and activities. We are writing blogs on wild swimming, cycling, running, and outdoor activities. Within the Long Course Weekend Yorkshire digital race pack sent to athletes before the event, we will feature messaging and imagery encouraging athletes and their supporters to explore beyond the finish line while they are in Masham, and to return afterwards to have even more amazing experiences in North Yorkshire.
