North Yorkshire has a packed calendar of events that take place throughout the year. From internationally renowned festivals focused on literature, live music and art to foodie events celebrating local produce to agricultural shows that honour the tradition of our county. Whatever the time of year, there are great festivals and events are happening across North Yorkshire.
Events give people a reason to visit a destination now, rather than thinking they’ll visit sometime in the future, and an event gives a focus to their trip. Alongside showcasing the range of events in North Yorkshire, it’s our job to encourage event goers to stay longer and explore whilst they are here.
This year, we are working closely with one of the county’s most popular events to do just that.
For 2025, we have formed a partnership with the organisers of the event, the Yorkshire Agricultural Society, to promote the “stay longer, explore more” message to showgoers. The pre-event marketing activity includes a banner advert included in all ticket confirmation emails, an advert listing on the Where to Stay webpage, a sponsored social media post, a banner in three Great Yorkshire Show emails, and a sponsored Where to Stay email to the Great Yorkshire Show database. At the event, we will have two gate banners where there is high footfall into the showground, encouraging visitors to explore more of North Yorkshire during their stay.
