Visitnorthyorkshire.com is our established tourism website that covers all aspects of the visitor experience across North Yorkshire.
The website presents individual listings in three different ways of answering the visitor query, which we describe simply as ‘What’, ‘Where’ & ‘Why’.
This allows us to address all the queries and interests that motivate people to research a destination, and through that ensure visitnorthyorkshire.com returns at the top of search engine results for hundreds of search terms.
Different content for different user journeys
What
This is the traditional way of presenting the visitor offer, dividing into business sectors of “Accommodation”, “Things to do“, “Food and Drink“ and “Shopping” – with subpages that detail the smaller definitions such as, “Hotels”, “Restaurants”, “Historic Houses”.
Where
For visitors interested in, or looking for information on individual places such as. “Ripon”, “Harrogate”, “Masham” etc, with subpages that break the information into sectors such as “Things to do in Ripon”, “Shopping in Pateley Bridge”, “Food and drink in Knaresborough” and “Places to stay in Harrogate”.
We call What and Where pages, our ‘directory pages’, listing what is in the county in a simple way for people to find.
Why
These pages relate to visitor’s motivations in making choices of where to go and what to do when visiting. That might be a hobby, a personal preference or some other circumstance. Examples of these pages are “Cycle friendly accommodation”, “Fine Dining”, “Dog friendly attractions”, “Echoes of the past” …
These pages also include editorial content such as blogs, top-tens and itineraries, specifically designed to inspire and attract potential visitors considering a short break where their motivations will inspire their choice of destination.
We call these our marketing pages, they go beyond helping visitors find what they can visit, and speak to people more personally, about why they would like to visit locations and businesses across North Yorkshire.
Your listing options
When your business is listed on Visit North Yorkshire, we use it to illustrate the breadth of offer across each of these categories by including your listing on each of the pages to which it is relevant.
Visitors will find your business through their own unique journey, by either searching online or coming directly to the website and following their interests and being inspired.
Bronze Listings
- These listings are a way for any visitor-facing business to be listed on visitnorthyorkshire.com, they are included in our directory pages (the What and Where) as detailed above.
- Bronze listings will not be included or directly linked marketing content, though we will link to the pages on which they appear.
- Bronze level listings are free, and you can sign up for a listing by completing this form.
Silver, Gold and Platinum listings
- These listings are a way for visitor-facing businesses to be part of the full visitor experience we create on the Visit North Yorkshire website and that we share across our digital channels.
- In addition to the “What” and “Where” pages, these listings are also included in the “Why” content outlined above that we share not only on the website but also across social media, newsletters and PR activity. We call these our ‘marketing’ pages.
- Silver, Gold and Platinum listings always appear above Bronze listings.
- Marketing listings have more features than directory listings such as maps, website links and more images.
- These listing can also be included in blogs, itineraries and other editorial content.
- Silver and above listings can also have online booking links.
- These listings can create Experiences. An experience is a way to highlight an immersive part of your offer, an experience is typically bookable, guided or curated in some way and exclusive or limited in availability.
- Silver and above listings can have a username and password to manage their listings directly.
- Silver and above partners also receive promotion and activity outside of their listing features.
For more information on our website listing levels please see our Partnership Pack
Reference Listings
To ensure a complete representation of what makes our destination so special, we also include reference listings, these are for informational purposes only and include car parks, walks, landmarks, beaches and points of interest.
To find our more about which listing level might work best for your business, contact us.