Attracting new customers for North Yorkshire’s restaurant scene
Restaurant Weeks provide a new opportunity for restaurants, cafes and bars across North Yorkshire to attract residents and visitors to try out somewhere new to eat, at an affordable price.
The Restaurant Week format is a popular and effective way of driving new footfall to businesses. Towns and cities across the UK including Leeds and York, host restaurant weeks that have shown increased participation year-on-year.
The objectives of a Restaurant Week are:
- Attract new customers to your business
- Boost awareness of your food and drink offer
- Create regular repeat customers for your business
How It Works
Set Price Points
Participating businesses commit to provide special set price menus throughout the week at fixed price points for example – £10, £15, £20, £25, £30 or £35.
The set menu format is the most effective way of presenting your offer e.g. two courses for £15; two mains and two drinks for £20 – however that works for your business.
Learning from Successful Restaurant Weeks
Customer feedback shows that the best performing offers are:
- Clear and easy to understand
- Perceived to be good value/high quality
- Experience at the venue matches their expectations
- Not too many restrictive terms and conditions
- Unique to Restaurant Week
Eligibility Criteria
- All businesses listed on the Visit North Yorkshire website are eligible to participate in Restaurant Week.
- We partner with a local radio station for each Restaurant Week to host the offers. Businesses can submit offers by a Google Form which becomes available a few weeks prior to the start of each Restaurant Week.
- Visit North Yorkshire will use submitted information to promote your business, and submit this to the radio station, where the offer is available for customers to download. To get the most from our promotion make sure you have a listing on visitnorthyorkshire.com.
Helmsley & the Howardian Hills Restaurant Week
The first Helmsley and the Howardian Hills Restaurant Week took place from 23 February – 1 March 2026, following their award as Most Exciting Food Destination in the Good Food Guide 2024. It focused on food producers who work with local farmers to create delicious locally sourced dishes.
Helmsley restaurant week was delivered in conjunction with the Howardian Hills National Landscape, North York Moors National Park, Helmsley Town Council, North Yorkshire Council and YorkMix radio station.
Thank you to all of the businesses that took part.
Whitby Restaurant Week
Whitby’s second restaurant week took place from 2 – 8 March 2026, in conjunction with This is the Coast radio station.
We would like to thank every one of the 24 businesses that took part in Restaurant Week this year.
Harrogate area Restaurant Week
Harrogate Restaurant Week is now delivered by HarrogateBID in partnership with Your Harrogate radio station.
The next Harrogate Restaurant Week takes place Monday 16th to Sunday 22nd February 2026 with price points for offers set at £10, £15, £20, £25 and £30.
Selby area Restaurant Week
Selby, Tadcaster and Sherburn-in-Elmet Restaurant Week returned from 6 – 12 October, in conjunction with York Mix radio station and supported by Programme For Growth Funding.
We would like to thank every business that took part in our second Restaurant Week.
