As Visit North Yorkshire, our activities will promote North Yorkshire as a must-visit destination. We will identify opportunities and deliver marketing activity designed to bring overnight visitors to North Yorkshire. By targeting our activities to new audiences, for quieter times of year and by showcasing parts of the county that might not be as well-known we can increase the value of tourism and economic benefits to North Yorkshire and its businesses.

Under the new county-wide destination brand of Visit North Yorkshire, we have already:

• • Attended events such as the Great Yorkshire Show and World Travel Market
  • created a brand new visitor guide
  • started to build a comprehensive library of vibrant destination imagery and video
  • created an interim destination website
  • Begun delivery of marketing campaigns for North Yorkshire

Audiences

Marketing activity will be targeted at four key audiences, using data from Visit England:

Find more information here about the Visit England Audience Groups.

Audiences to maintain

“Country Loving Traditionalists” and “Fun in the Sun“

These are visitors that already come to North Yorkshire on holidays and short breaks. We will work to continue to appeal to these visitors through our marketing activities.

Audiences to grow

“Aspirational Family Fun” and “Free and Easy Mini-breaker”s

We know these audiences enjoy doing things on short breaks and holidays that North Yorkshire offers.  However, at present, they only visit in low numbers. We want to encourage them to choose North Yorkshire for their next break.

Residents

We will continue to serve North Yorkshire’s residents, an important audience we engage via activity on our website and social media channels.

Our Marketing Opportunities