As the summer season draws to a close, the destination marketing team have been reflecting on a busy year so far. Below you can find the initial 2025 campaign results, which we shared with our partners at the Visit North Yorkshire Attractions Forum at the Harrogate Theatre this September.
Hero Campaigns
Find Your Escape
This campaign showcases North Yorkshire as a place to escape to on a holiday or short break, focusing on luxury stays and experiences and exciting days out.
The campaign is running until October 2025.
Audience: Free and Easy Mini Breakers / Aspirational Family fun
Activity: Campaign videos and photography, website content including blogs and itineraries, Out of Home (OoH) Advertising in high-footfall locations (London King’s Cross, Leeds, Manchester and Newcastle), social media advertising, Google and YouTube advertising, influencer activity and competitions.
- OoH: 5.1 million impressions
- Google and YouTube: 584,925 impressions to date
- 2,350 competition entries
- Influencer activity reaching over 24,000, with more activity to follow
Value Added Campaigns
There’s More to North Yorkshire
This campaign aimed to change perceptions of North Yorkshire and encourage visits by those who may not have considered it before. The campaign targeted our two growth markets; Free and Easy Mini-Breakers and Aspirational Family Fun, and activity was predominantly focused on London and the South East.
- Over 7.2 million Impressions through Out of Home advertising in London King’s Cross and Paddington Stations
- Over 1.5 million impressions via social media
- Over 147,000 views on YouTube
- Over 500,000 impressions through TV advertising
You can find out more about this campaign and its results here.
Starring North Yorkshire
This campaign complements VisitBritain’s international marketing campaign, “Starring Great Britain”.
We have highlighted North Yorkshire’s TV, film and literary connections. Activity during this campaign includes web content (with over 1,600 views to date), social media (with one post reaching over 20,000 people), PR activity, and a hosted influencer trip, which resulted in over 14,000 blog views.
The Starring theme will continue into 2026.
Family Fun
Our family-focused content-led campaign runs all year round, and uses social media and web content, peaking around the school holidays to encourage days out and short getaways.
- 3 influencer visits, achieving over 170,000 views
- Organic posts on social media, achieving 225,000 views.
Time to get away
This campaign concluded in March 2025 and introduced North Yorkshire as a place to visit on a last-minute short break during the quieter months.
We focused on accessing the destination via public transport, focusing on influencer visits in partnership with LNER, Northern Rail, and TransPennine Express.
A summary of results can be found on our news article about the campaign here.
Still to come in 2025
Our campaign activity for 2025 is still ongoing, with two of our hero campaigns, Christmas and Come On In due to start this Autumn.
If you’d like to find out more about our campaigns, or are interested in taking part in any hero campaigns due to commence in 2026, find out more here.
