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English Tourism Week 2026

Blog posted:

12 February 2025

How Your Tourism Business Can Benefit from English Tourism Week

English Tourism Week is an annual celebration of the tourism industry, organised by VisitEngland to showcase its importance to local communities and the economy. Running from March 13 to March 22, 2026, it will highlight the diversity of the industry which covers everything from cultural and heritage sites, to modern attractions and scenic natural wonders.

English Tourism Week aims to:

Highlight to stakeholders about the huge contribution English tourism makes to the UK economy.

Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings.

Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.

Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.

 

 
 

This year’s theme is ‘Local Stories, National Growth — Celebrating English Tourism Week.’

How to get involved with English Tourism Week

A comprehensive toolkit for businesses and industry professionals is now available to help you participate in English Tourism Week and effectively promote the event across your social media and websites.

Download the English Tourism Week toolkit

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