Presenting North Yorkshire to the World
The role of the Destination Marketing Team is to showcase North Yorkshire as a must-visit UK destination, highlighting our places, attractions, accommodation and businesses to attract visitors to stay longer and explore more. The team is responsible for the development and growth of the Visit North Yorkshire brand, delivery of creative, targeted marketing campaigns, management of Visit North Yorkshire’s digital presence including the Visit and Meet North Yorkshire websites, curation of inspiring content for the Visit North Yorkshire social media channels, creation of creative assets including photography and video and liaison with travel media and content creators.
The Destination marketing team is made up of Campaigns, Projects and Digital led by Julia Lumley, Destination Marketing Manager
Campaigns
The Campaign Team is split between East (Coast & Moors) and West (Heart & Dales) and is responsible for the delivery of all marketing campaigns and content across our websites and social media channels.
East
Caroline Harrison-Jones, Destination Campaign Manager
Sophie Blyss-Wilkinson, Marketing and Content Executive
Alexis Newby, Marketing Assistant
West
Cath Poucher, Destination Campaign Manager
Louise Winter, Marketing and Content Executive
Shresth Jindal, Marketing Assistant
Projects
Amy Crowder, Destination Campaign Manager (Projects)
Digital
The Digital team is responsible for the management of all Visit North Yorkshire websites and digital platforms.
John Light, Digital Manager (Tourism)
Rachael Simpson, Digital Executive
Cass Walls, Digital Executive