Our marketing activity targets four key audiences, using data from VisitEngland:
Find more information about the VisitEngland Audience Groups.
Audiences to maintain
“Country Loving Traditionalists” and “Fun in the Sun”
These are visitors that already come to North Yorkshire on holidays and short breaks. Through our marketing activity we will work to continue to appeal to these visitors, encouraging them to stay longer and explore more of North Yorkshire.
Audiences to grow
“Aspirational Family Fun” and “Free and Easy Mini-breakers”
We know these audiences enjoy doing things on short breaks and holidays that North Yorkshire offers. However, at present, they only visit in low numbers. We want to encourage them to choose North Yorkshire for their next break.
Residents
We will continue to serve North Yorkshire’s residents, an important audience that we engage via activity on our website and social media channels.
Markets by geography
We target visitors that are more likely to stay overnight, this includes those living within a two-hour drive time of North Yorkshire including the North East and wider Yorkshire area. Through our targeted marketing campaigns we also reach London and the South East audience.