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Together with the Hospitality Junior Board CIC and our Local Visitor Economy Partnership (LVEP) partners Make it York, City of York Council and the York & North Yorkshire Combined Authority, we are delighted to support Hospitality: The Leaders of Tomorrow, a brand...

Ahead of our first Visit North Yorkshire Advisory Group meeting held in early November, we invited 27 representatives from across the region to share their perspectives on their local areas, their businesses, and their sectors. This pre-meeting survey provided a...

Following the launch of the new Visit North Yorkshire website, the destination marketing team introduced our hero campaign for 2025, “Find Your Escape”, building on the success of the 2024 campaign while broadening both its themes and target audience. Running from...

Throughout this year, we have been working in partnership with bus operator Transdev to champion sustainable travel across North Yorkshire.   With sustainability a key principle of our 10-year Destination Management Plan for North Yorkshire, the collaboration was the...

Thursday, 6th November 2025, saw the first meeting of the newly formed Visit North Yorkshire Advisory Group. The group, which is made up of some of North Yorkshire’s leading tourism representatives, will support the development and delivery of North Yorkshire’s...

This October saw the return of Restaurant Week in Harrogate, Selby, Tadcaster and Sherburn-in-Elmet.    Eateries in both areas offered set price menus throughout the week at one of five fixed price points – £10, £15, £20, £25 or £30. The event was free for businesses...

Visit North Yorkshire is proud to support Hospitality Apprenticeships Week 2025 (29 September - 5 October 2025), a national campaign spotlighting the people who power the industry. Hospitality is one of the UK’s fastest-growing sectors, with around a quarter of all...

The newly formed York and North Yorkshire Local Visitor Economy Partnership (LVEP) Board met for the first time on Tuesday, 23 September, marking a major milestone in the region’s ambition to grow and support its visitor economy.  The board, chaired by the Mayor of...

As the summer season draws to a close, the destination marketing team have been reflecting on a busy year so far. Below you can find the initial 2025 campaign results, which we shared with our partners at the Visit North Yorkshire Attractions Forum at the Harrogate...

Following the launch of the new Visit North Yorkshire website, the destination marketing team launched a new marketing campaign, “There’s more to North Yorkshire”. The campaign was funded by the UK Shared Prosperity Funding (UKSPF). Running from June to August 2025,...

Visit North Yorkshire is proud to sponsor the British Gravel Championships, taking place between 12 - 14 September 2025 in Dalby Forest, one of the county’s most scenic settings. This national event brings elite, junior and masters riders together for a weekend of...

Boost your team's knowledge Visit North Yorkshire have joined forces with the York and North Yorkshire Growth Hub and City of York Council to support hospitality businesses from across the area to benefit from fully funded Food Hygiene and Safety Level 2 training and...

Scarborough is set for a historic spectacle this summer, as a stunning replica of the 16th-century Spanish galleon, Nao Victoria, docks in Scarborough harbour this summer.  The full-scale replica of the first ship to circumnavigate the globe over 500 years ago will be...

Continuing the Journey – Listening, Connecting and Looking Ahead Another month in, and the pace has not slowed. It’s been fantastic to meet even more of the people and partners who make tourism in North Yorkshire such a vital part of our economy and identity. This...

North Yorkshire has a packed calendar of events that take place throughout the year. From internationally renowned festivals focused on literature, live music and art to foodie events celebrating local produce to agricultural shows that honour the tradition of our...