Making North Yorkshire a must-visit foodie destination
Our new campaign celebrates North Yorkshire’s culinary landscape by promoting the people, places and experiences that make our county’s food and drink scene so unique.
By partnering with us, your food and drink business will become part of a stronger, more joined-up story, turning what visitors eat and drink during their stay into another compelling reason to choose North Yorkshire.
As part of the campaign, which launches in early 2027, we’re offering food and drink-related businesses a fully funded opportunity to apply for a Silver business profile with Visit North Yorkshire.
What this means for you
This marketing-level Business Profile enables your business to feature in high-profile campaign activity such as video advertising, targeted PR and media activity (press trip itineraries, representation at events) and influencer marketing.
You will be featured across our visitor-facing website’s higher-profile thematic and trip-planning pages, interactive food and drink finder and priority search results, newsletters, editorial content and promotion via paid and organic social media marketing.
This campaign is primarily aimed at pre-nesters and empty-nesters who are able to travel freely throughout the year without seasonal or term-time boundaries, who enjoy authentic dining with a sense of place and provenance, who want to try new experiences and lesser-known gems, and who are able to stay longer and spend more.
Who can apply?
As well as traditional food and drink businesses such as cafés, restaurants and pubs this opportunity is also available to Food & Drink attractions and activities such as distilleries and breweries, producers and activities.
Why join?
Food and drink accounts for 23% of the visitor spend in North Yorkshire (2025 STEAM Data).
By spotlighting our area’s outstanding offering we will give visitors more reasons to visit North Yorkshire, dispelling preconceptions about our dining scene and helping to grow the visitor economy sustainably. Our goal is simple: to make North Yorkshire a must-visit foodie destination.
The more businesses that sign up, the more noise we can make about our incredible offering.
How to get involved
If you are a food and drink-related business based in North Yorkshire and would like to update your profile or know more about how to get involved, please get in touch at biz@visitnorthyorkshire.com.
