Telling our Food Story
In 2027 Visit North Yorkshire will launch a new Food & Drink campaign, with fully funded options for participation available to North Yorkshire businesses.
Food and drink businesses will become part of a strong, connected story attracting visitors with a variety foodie interests.
As part of the campaign, we’re offering food and drink-related businesses the opportunity to apply for a fully funded Silver partnership with Visit North Yorkshire, usually charged at £250.
Who can apply?
As well as traditional food and drink businesses such as cafés, restaurants and pubs, this opportunity is also available to Food & Drink attractions and activities such as distilleries and breweries, producers and experiences.
Why join?
Food and drink accounts for 23% of the visitor spend in North Yorkshire (2025 STEAM Data).
Our campaign will use Silver and above businesses on our website to create inspirational content to share with prospective visitors. Being part of our content means we can shout about your product, your location, your story - and then put your business in front of potential new customers.
What this means for you
This marketing-level Business Profile gives your business the chance to feature in high-profile campaign activity such as video advertising, targeted PR and media activity (press trip itineraries, representation at events) and influencer marketing.
You will be featured across our visitor-facing website’s higher-profile thematic and trip-planning pages, interactive food and drink finder and priority search results, with potential inclusion in newsletters, editorial content and promotion via paid and organic social media marketing.
This campaign is primarily aimed at pre-nesters and empty-nesters who are able to travel freely throughout the year without seasonal or term-time boundaries, who enjoy authentic dining with a sense of place and provenance, who want to try new experiences and lesser-known gems, and who are able to stay longer and spend more.
How to get involved
If you are a food and drink-related business based in North Yorkshire and would like to update your profile or know more about how to get involved, please get in touch at biz@visitnorthyorkshire.com.
