North Yorkshire’s Destination Management Organisation
Established in April 2023, following local government reorganisation, Visit North Yorkshire is the destination management and marketing organisation within North Yorkshire Council and a VisitEngland accredited Local Visitor Economy Partnership (LVEP) with Make it York, York & North Yorkshire Combined Authority and City of York Council.
The role of Visit North Yorkshire is to work in partnership with the tourism industry to deliver North Yorkshire’s 10-year Destination Management Plan (DMP) to support the sustainable growth of the county’s £4billion visitor economy.
Visit North Yorkshire is made up of teams each working to deliver the priorities of the DMP
Visit North Yorkshire is made up of teams each working to deliver the priorities of the DMP:
Place Development: Data and Intelligence, Accessibility and Sustainability projects, grants and funding (LVEP, SPF, S106 and Plan for Growth), place and product development and travel trade engagement
Commercial & Partnership: Building partnerships and relationships, partner opportunities and packages
Destination Marketing: Brand identity, profile raising, creative and targeted marketing campaigns, inspiring digital content, PR and influencer engagement, creation of vibrant photography and video
Strategic Events and Visitor Services: Attracting new events, conferences and exhibitions to North Yorkshire, ensuring visitors receive the best service possible from our Tourist Information centres in Whitby, Settle and Ripon.
