Scarborough marks an extraordinary milestone in 2026 as it celebrates 400 years since the discovery of its spa waters which kickstarted its rise as a popular coastal resort. This anniversary presents a major opportunity for the visitor economy, shining a spotlight on the town’s heritage, culture and visitor offering – and we’re inviting businesses across the town to be part of the celebrations.
How Your Business Can Get Involved
Whether you run an attraction, café, hotel, gallery, shop or pub – or something a little different – there are many ways to support Scarborough 400. Hosting your own themed events, creating special offers or simply helping to share the story of Scarborough’s 400‑year journey can all play a part in building momentum and encouraging visits throughout the year.
To make this as easy as possible, we’ve created a Business Toolkit, designed to equip you with everything you need to take part.
Introducing the Scarborough 400 Business Toolkit
The toolkit brings together a range of practical resources to help you celebrate the anniversary. Inside, you’ll find:
- Background information on Scarborough’s rise as a pioneering seaside resort
- Logos and approved branding for use in your own marketing
- Images for promotional activity
- Social media post examples to help you spread the word
- Instructions on how to list your own Scarborough 400 events on the Visit North Yorkshire website
- Guidance on how to align your activity with the wider campaign
Whether you’re planning a small in‑house event or a larger programme, the toolkit provides a clear starting point and ensures your business is part of the wider story.
Why It Matters
Scarborough 400 is already generating interest from press across the UK. By getting involved, you can help amplify the celebrations, encourage longer stays, and support the town’s visitor economy at a key moment in its history.
