STEAM (Scarborough Tourism Economic Activity Monitor) is a tourism economic impact modelling process which approaches the measurement of tourism from the bottom up, through its use of local supply side data and tourism performance and visitor survey data collection.
STEAM quantifies the local economic impact of tourism, from both staying and day visitors, through analysis and use of a variety of inputs including visitor attraction numbers, tourist accommodation bed stock, events attendance, occupancy levels, accommodation tariffs, macroeconomic factors, visitor expenditure levels, transport use levels and tourism-specific economic multipliers.
North Yorkshire in Numbers
Key headlines from 2024 report for North Yorkshire:
- North Yorkshire’s visitor economy is worth £4.2 billion, up 3.9% on 2023
- North Yorkshire welcomed 32.2 million people to the region in 2024 including both day and overnight visitors, up 3.8% on 2023.
- 38,020 people are employed in full-time equivalent roles in North Yorkshire’s visitor economy
- 26.2 million people visited North Yorkshire for a day trip, up 5.2% on 2023 and just over 6 million stayed overnight, down 2% on 2023**.
- The average length of stay of North Yorkshire’s visitors is 4.0 days, in line with 2023, and significantly higher than the national average of 3 nights or less (Source: VisitBritain) .
*Not accounting for inflation.
**A decrease in overnight stays by domestic visitors decreased nationally in 2024 with VisitEngland reporting a decrease of 10% from 2023. Although North Yorkshire overnight stays decreased by 2%, we are still outperforming the national average.
