North Yorkshire Perception Survey 2023​
​In 2023 Visit North Yorkshire commissioned an experienced and specialist research agency, Emotional Logic, to conduct some online visitor research about how visitors and non-visitors view North Yorkshire as a destination. The research examined:
- Visitor profile​
- Visitor behaviours​
- Visitor satisfaction​
- Destination analysis​
- Awareness levels ​
- Brand values and perceptions​
- Motivations to visit​
The results were both detailed and insightful. The full report can be viewed below, but a summary of the key points includes:
- 69% of current visitors come from within the 2-hour drivetime ​
- 33% only realised they had visited North Yorkshire when shown a map ​
- Current visitors are satisfied and likely to return (89% rate their visit good/very good and over 95% want to return)​
- Only 3% of non-visitors have never heard of North Yorkshire ​
- More than 60% Are open to visiting in the future​