The Visit North Yorkshire team attends a variety of shows and events throughout the year to represent North Yorkshire as a first-choice destination.
These events and shows are aimed at a variety of audiences. Some are consumer-focused, allowing us to engage directly with potential visitors, both domestically and internationally. Others are centred around fostering relationships within the travel trade, including tour operators, travel agencies, and organisations that promote and sell travel.
Additionally, there are events specifically designed for event organisers, where our Meet North Yorkshire team aims to attract large-scale events, conferences, and meetings. We also represent North Yorkshire at media events to generate stories and press visits with travel media and content creators from national and international publications.
Below are just some of the shows and events with North Yorkshire representation in 2025.
Vakantiebeurs, Utrecht, 7-10 January
Vakantiebeurs is an internationally renowned travel event in the Netherlands which sees 71,000 visitors attend looking for travel inspiration for upcoming trips. The event also includes travel trade focused days which allow for knowledge building and networking for the professional travel industry.
IMM UK, 17-18 February
International Media Marketplace (IMM) is one of the leading global networking events dedicated to connecting the travel industry with journalists and content creators. This event provides us with the opportunity to network with key contacts and build relationships for future media coverage and press visits.
VisitEngland Parliamentary Showcase, 25 February
As part of the activity around English Tourism Week, VisitEngland hosts an annual Parliamentary Showcase inviting representatives from the Local Visitor Economy Partnerships (LVEPs) to help highlight to Parliamentarians the importance of tourism to the UK economy.
British Travel and Tourism Show, Birmingham, 19-20 March
A presence at the British Travel and Tourism Show allows us to inspire group tour operators to plan trips to our part of the country. This year, we will be part of the Yorkshire stand, coordinated by the Yorkshire Tourism Initiative.
VisitEngland Media Event, London, 11 March
The VisitEngland Media event connects national and international travel journalists and content creators with representatives from LVEPs. At this event, we pitch story and press trip ideas which showcase North Yorkshire and our partners to key media.
Corporate Hospitality Show (CHS) Leeds, 25 March
CHS Leeds is the North of England’s only show for event professionals. The Meet North Yorkshire team are there to showcase North Yorkshire as a destination to host conferences, exhibitions and meetings.
The Meetings Show, London, 25-26 June
The Meetings Show sees thousands of UK and international event organisers, including corporate meetings and association planners, event agencies, and more come together for this two-day event. Meet North Yorkshire will be exhibiting alongside venue partners, the Harrogate Convention Centre, to connect with event organisers.
Great Yorkshire Show, Harrogate, 8-11 July
The Great Yorkshire Show is one of the UK’s largest agricultural events that attracts around 140,000 visitors over four days. In 2025, Visit North Yorkshire is part of the Yorkshire stand, coordinated by the Yorkshire Tourism Initiative. In the lead up to the event, we’ll be engaging directly with Great Yorkshire Show attendees, showcasing the fantastic range of accommodation and attractions nearby and encouraging visitors to extend their stay or return.
World Travel Market, London, 4-6 November
World Travel Market is one of the most influential global travel and tourism events. WTM London brings together the international leisure travel community, providing exhibitors with a place to do business and showcase their services to the international travel trade and press.
At each event we attend, we showcase North Yorkshire by talking about our wonderful partners. As a partner of Visit North Yorkshire, you will benefit from our presence at these events. There are also opportunities for partners to join us at events, or ensure your business is represented. We will always share these opportunities on our social media channels, so make sure you are following us on LinkedIn or X. For more information or to get in touch directly, feel free to contact us at biz@visitnorthyorkshire.com.