Visit North Yorkshire runs a programme of marketing campaigns throughout the year. Alongside our other activity including the Visitor Guides, Website and our Visitor Information Centres which provide millions of potential visitors with information to plan their trip, our marketing campaigns focus on key themes to target both new and returning audiences.
Our campaigns are crafted to capture interest and inspire potential visitors to learn more about North Yorkshire.
Partner-led Campaigns
These campaigns offer the chance to promote your business to specific audiences through targeted marketing activity and are centrered around key themes. They are available to partners at an additional cost.
Find Your Escape
Find Your Escape was the first North Yorkshire wide destination marketing campaign. The campaign was themed around the incredible range and variety of gardens and open spaces across North Yorkshire, mixing traditional gardens with heritage, design, art and natural wonder.
For 2025, we will be using the Find Your Escape theme for a new campaign focused on feel-good activities.
This campaign is aimed at Free and Easy Mini-breakers, and Aspirational Family Fun audiences will showcase North Yorkshire as a first-choice destination to escape to using four distinct categories – outdoors, luxury accommodation, spas and wellness and active adventure.
The campaign will run from late April until the end of 2025, peaking between April and October with promotion across outdoor advertising, paid and organic social media, YouTube advertising, pay-per-click targeted campaigns and Influencer engagement. There are a range of partner opportunities available for this campaign.
Time to Get Away
Targeted at Free and Easy Mini-breakers, the younger, pre-family market, this campaign highlighted the benefits of visiting North Yorkshire in the quieter seasons and travelling via public transport.
Campaign activity focused on a series of influencer visits and is due to end in March 2025.
Come On In
Focused on Country-Loving Traditionalists, an older audience, more likely to travel outside of peak seasons, this campaign will highlight the county’s history and heritage, great outdoors and experiences that are perfect for the autumn/winter months.
The Come On In campaign will run from September 2025 to March 2026. There is a range of partner opportunities available, contact us for more details
Christmas in North Yorkshire
In 2024, our first North Yorkshire Christmas campaign inspired domestic visitors to enjoy the festive period in our many attractions, markets and town centres.
Targeting residents and visitors within a 1-2 hour drive time, the campaign covered multiple audiences, focusing on families who are looking for different festive experiences, whether visiting for a few days or a longer stay.
Promotion of the campaign included 30,000 printed guides, paid social media advertising, audio advertising, and new photography and videography.
Contact the partnership team to find out more about partner opportunities for Christmas 2025.
Value Added Campaigns
These campaigns are part of our ongoing marketing activities showcasing North Yorkshire to the world
In some cases, we may focus on individual businesses and there may be a listing-level requirement to qualify. Otherwise, these campaigns would typically focus on locational or thematic content pages where partners will feature within the content depending on their subscription level and package.
Starring North Yorkshire
To complement VisitEngland’s international marketing campaign for 2025, Starring Great Britain and in line with one of our identified marketing themes, “Screen”, we are putting the spotlight on North Yorkshire’s TV, Film and literary locations and connections in our own year-long campaign.
VisitEngland research shows that more than 9 out of 10 potential visitors to the UK are keen to visit a film or TV location during their trip. Starring North Yorkshire will use online itineraries, blogs, social media and influencer activity to showcase some of the landscapes, towns and venues that have featured, inspired or are connected to a TV series or film.
Food & Drink
“Food and drink” is one of our key marketing themes and an important element of any visit. In North Yorkshire, we have an impressive and extensive food & drink offer. From world-renowned makers to Michelin-starred restaurants to vibrant street food festivals. Throughout 2025, we will highlight this offer through blogs, itineraries, social media activity, influencer engagement and PR.
Campaign activity will predominantly feature Platinum, Gold and Silver partners.
As part of the food & drink theme, we also run a number of Restaurant Weeks. Restaurant Week is an initiative which sees restaurants and cafes set special menus at specific price points, i.e. £10, £15, £20, £30 to encourage diners to visit at typically quieter times of the year. Marketing of Restaurant Week includes Radio advertising, PR and social media activity.
Family fun
Our year-round family-themed blog and social media activity peaks around key school holidays targeting families planning days out, short getaways and visiting friends and family.
This campaign includes events and activities and will include social media, blogs and itineraries.
