Visit North Yorkshire runs a programme of marketing campaigns throughout the year. Alongside our other activity including the Visitor Guides, Website and our Visitor Information Centres which provide millions of potential visitors with information to plan their trip, our marketing campaigns focus on key themes to target both new and returning audiences.
Our campaigns are crafted to capture interest and inspire potential visitors to learn more about North Yorkshire.
Our Marketing Campaigns
“Find your escape”
Find Your Escape was our first North Yorkshire wide destination marketing campaign. The campaign was themed around the incredible range and variety of gardens and open spaces across North Yorkshire, mixing traditional gardens with heritage, design, art and natural wonder.
This campaign targeted the Country Loving Traditionalists and Aspirational Family Fun audiences. It aimed to increase the number of overnight stays by encouraging visitors to plan their break in the area with a focus on experiencing North Yorkshire’s beautiful gardens and outdoor spaces.
The Find Your Escape campaign ran from Spring until October 2024 combining print, video and social media.
“Time to Get Away”
Targeted at Free and Easy Mini-breakers, the younger, pre-family market, this campaign will highlight North Yorkshire’s position as a first-choice destination for unique experiences and adventure, mixing outdoor activities, feel-good experiences and Instagrammable locations.
This campaign has the objective of promoting visits in the quieter seasons, and travel via public transport, the campaign will run from summer 2024 to early 2025.
“Family Fun”
Our year-round family-themed social media activity will peak during key school holidays targeting families planning days out, short getaways and visiting friends and family.
This summer, we engaged three Yorkshire-based family influencers to visit a local attraction with their children, with the aim of showcasing the family-friendly experiences on offer across the county.
Each influencer reviewed their experience in a reel shared to their social channels, engaging their followers and encouraging them to follow Visit North Yorkshire’s channels for more inspiration.
Seasonal Marketing Activity
Christmas
Our Christmas campaign inspires domestic visitors to enjoy the festive period across North Yorkshire’s many attractions, markets and town centres.
Targeting residents and visitors within a 1-2 hour drive time, this campaign covers multiple audiences, focusing on families who are looking for different festive experiences, whether visiting for a few days or a longer stay.
The printed guide is now available nationally and our first video is live on social media and youtube.
The campaign will also include social media advertising, online advertising and radio.
