As well offering millions of potential visitors the information they are looking for through our Visit Guide, Website and Visitor Information Centres – Visit North Yorkshire is committed to reach new visitors and attracting them to the county.
We do this through our Marketing Campaigns, placing a compelling message about North Yorkshire in front of an audience we know is interested in what North Yorkshire has to offer, but who is not aware of, or is not thinking of visiting the county.
This could be because they have no knowledge of what the county has to offer, or they have a misconception of what it has to offer.
Our campaigns are crafted to capture their interest, and inspire them to find out more about North Yorkshire.
Our Marketing Campaigns
“Find your escape”
Themed around the incredible range and variety of gardens and open spaces to be found across North Yorkshire, mixing traditional gardens with heritage, design, art and natural wonder.
This campaign targets the Country Loving Traditionalists and Aspirational Family Fun audiences. It aims to increase the number of overnight stays by encouraging visitors to plan their break in the area with a focus on experiencing North Yorkshire’s beautiful gardens and outdoor spaces.
The Find Your Escape campaign will run through to October 2024 combining print, video and social media.
“Time to Get Away”
Targeted at Free and Easy Mini-breakers, the younger, pre-family market, this campaign will highlight North Yorkshire’s position as a first-choice destination for unique experiences and adventure, mixing outdoor activities, feel-good experiences and Instagrammable locations.
This campaign has the objective of promoting visits in the quieter seasons, and travel via public transport, the campaign will run from summer 2024 to early 2025.
“Family Fun”
Our year-round family-themed social media activity will peak during key school holidays targeting families planning days out, short getaways and visiting friends and family.
This summer, we engaged three Yorkshire-based family influencers to visit a local attraction with their children, with the aim of showcasing the family-friendly experiences on offer across the county.
Each influencer reviewed their experience in a reel shared to their social channels, engaging their followers and encouraging them to follow Visit North Yorkshire’s channels for more inspiration.
Further trips will follow for Halloween and Christmas.
Seasonal Marketing Activity
Christmas
Our Christmas campaign will inspire domestic visitors to enjoy the festive period across North Yorkshire’s many attractions, markets and town centres.
Targeting residents and visitors within a 1-2 hour drive time, this campaign covers multiple audiences, with a focus on families who are looking for different festive experiences, whether visiting for a few days or a longer stay.
Plans include a printed guide covering events and activities across the county, social media advertising, online advertising and radio.
More details of our Christmas activity across North Yorkshire are coming soon
